Did you know that General Dynamics, Textron, Revlon, Hewlett Packard, Xerox, Motorola, Ryder, Converse, Walt Disney, Twentieth Century Fox, Texas Instruments, and even La-Z-Boy, all iconic American brands, were started in the midst of the Great Depression? And this is only a small sample of companies started in the Depression that not only survived, but thrived.
In looking at these and other successes, you will see some common themes. One, these companies chose to act like the economic conditions of the times did not effect them. No, they were not delusional; they just understood that there was still work out there, and customers to satisfy.
But here is where they really differed from the companies that did not do as well. While the competition was pulling back, laying off people and cutting advertising budgets, these companies were going after the business. Many were early adopters of radio as an advertising media. Yes, they were putting money into marketing and building market share while the competition was paralyzed by fear of the future.
So, what does have to do with you. The point I am trying to make is even in the worst times there are always opportunities. No, they will not just drop into your lap. The key is to be open to see them and then be able to pursue them.
Stay tuned as I reveal some of these opportunities and give you a strategy for pursuing them.
work in the real world 